In 2008, ten years on from its foundation, DFJ Vinhos is proud of how far it has come: the Portuguese company holding one of the largest shares of the British market, equivalent to the export of one and a half million bottles annually. In just these few short years, the company has had a global impact in an increasingly competitive sector and now exports some 90% of its production, representing some 5.4 million bottles, the overwhelming majority targeting the medium segment with a highly competitive pricing strategy.